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More than ever before, customers have seemingly endless ways of interacting with your brand. And while all these devices and channels might be increasing your brand’s awareness, they’re also making it difficult to get an accurate view of your customer’s journey.

Google Analytics makes it easy to keep track of your customer’s journey by connecting customer behavior, channel performance, and much more across your sites and apps in robust reports and dashboards. You can even connect online to offline so as to better understand user behavior across CRM, points of sale, call centers, devices, and the Internet of Things. For even deeper offline and online behavior analysis, import additional customer and product data into Analytics.

Luckily, Google Analytics is built for action. It works with AdWords, AdSense, AdMob, DoubleClick advertiser and publisher products (Analytics 360 only), and other Google products.This allows you to create remarketing lists using your Analytics data and see them automatically available in DoubleClick Bid Manager and AdWords. You can also view and analyze your Analytics advertising data (even view-thrus) to understand how customers behave on your sites and apps after they click — making it easy to use your customer insights to drive marketing performance.

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